Understanding the meaning of SEO is important and dispelling what it is not is even more important.
“SEO looks to improve [upon] the entire searcher experience.”, is introduced early in this video to explain in simplistic terms what SEO does. From there, if you can improve your website’s ability to answer questions, relay important and useful content, and organize it a way that searchers would appreciate, the return is the reward of a better search position.

On the other hand…

“SEO is not black magic.”

Google dispels the notion that there are no quick fixes or overnight rankings. SEO takes time and patience. If an SEO company guarantees overnight rankings, it is time to look for another SEO agency or consultant. For sustained rankings, an SEO company needs to focus on quality, no shortcuts and the ability to work with what Google envisions as good search results.

How Long Does SEO Take?

“In most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit.”

Unlike Google Ads, which is like turning on and off a light switch for top page placement, SEO takes time, but the light switch stays on for long periods once top page placement happens.

Top SEO agencies understand this, and out of ethics, will never tell you that #1 rankings can be achieved in a day, week, or even a month. Rather, a good SEO agency should understand that focusing on quick wins early on, will improve your visibility sooner rather than later.

Now, that being said, Empower Aesthetic Solutions prioritizes clean code, meaning that search engine crawlers can easily scan our websites to understand the content and rank indexed pages accordingly.

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